May 222013

The keynote kicked off this morning in Anaheim, CA at 10:08 local time.  (My comments are in parenthesis)  First up is Mark Templeton, CEO (while “Going Mobile” by The Who was played in the background).  Mark kicks off by welcoming everyone to Synergy.  He starts by reviewing Citrix Cloud Platform.  The largest of which is 40,000 servers.

He segues into Sharefile and how they are focusing on corporate customers.  He announce storage zones connectors.  This allows you to connect storage zones to securely share information from Sharepoint and other apps to share data.  He says it now supports Windows Azure.
Microsoft Relationship
Mark then reviews the relationship with Microsoft and all the work they are doing to integrate Server 2012 and Windows 8. (In a related twist, Microsoft is not in attendance on the vendor floor at Synergy.)
Desktop Player for Mac
He introduces Desktop Player for Mac – allows you to run Windows VM’s on a Mac (Sounds like VMware Fusion with some added features.)  They are releasing a tech preview and it will be available in the coming months.

Cisco Partnership
Mark reviews the relationship with Cisco.  The integration they have done with ISE, Nexus and Cisco ONE and UCS.  He reviews the Cisco relationship specifically around NetScaler.

Innovator Awards
Mark announces the Innovator Awards.  3 customers are reviewed in video interviews about how they are using Citrix Technology:  Miami Children’s Hospital, University of San Paulo, Brazil and ESSAR.  The winner is the University of San Paulo.
Going Mobile
Mark says he keeps hearing that customers want to mobilize their business.  What’s driving it:
  • Consumerization and BYOE (Bring your own everything)
  • Generations – The new generation is all mobile
  • Disruptions – The reality is that we are disrupted by everything going on in the world..
What we are seeing is that the magnitude of the disruptions is increasing as well as the velocity.  Things like Tele-working, global expansion, offshoring, re-orgs, acquisitions.  Mark states that he was talking to a CIO who told him that “DOS” is the new strategy.  “Don’t Own Stuff”.  Another CIO’s stragety was “MAC”.  “Moves Adds Changes” – becoming efficient at moves, adds and changes.  He sees 3 big things happening: Workflow Transformation, Workplace Reinvention and Workforce Engagement.  Mobile Workstyles are the answer.  Start with apps and desktops that are most common in the enterprise.  Most of those still run on Windows.

XenDesktop 7
Mark announces the release of XenDesktop 7.  Citrix had to rethink the FlexCast management architecture.  Here’s the changes:
  • 1 package to download – as few as 8 clicks for setup.
  • 2 consoles – XD Studio and XD Director.  Studio for configuring, Director for monitoring and support.  HDX Insight ingrates to give insight to the HDX connections being made (to some amazing detail).
  • 3 manual tasks:
    •  workload provisioning – provision more efficiently
    • app by app publishing – publish many at a time
    • Windows app migration – analyze apps
HDX Mobile
HD video on any device.  100% increase in WAN efficiency.  smooth scrolling, natural gesturing and popup keyboard controls.  Supports native mobile functions (GPS, sensors and cameras).
Mobile SDK for Windows Apps
Announces the ability to create a front end for mobile to existing windows apps.  (Allows developers to make apps more touch friendly.)
Mark introduces Brad Peterson, Chief Demo Officer.  Brad opens XenDesktop Studio.  He walks thru the wizard to provision new applications in a “Bulk Publish” (very quick and easy).  Now he’s going to provision new desktops.  He walks thru that wizard (also very quick) that provision new desktops for user.  He switches to Director, which is browser based.  He starts by talking a look at trends and how many connections are being made.  He shows the new network tab and picks Mark’s connection.  He shows that latency is fine for his app in the datacenter but there is extra latency to the endpoint.  That is what is causing the slowdown.  He switches to an iPad Mini and shows flash video and a windows mobile video running extremely fluid to this iPad mini.  (Very impressive framerate and perfect audio sync).
Intensive Apps
He talks about the heavy use desktops.  Those with big CPU, GPU, networking and storage requirements.  “How do you cloud-enable these apps?” he asks.  He calls this extreme SaaS-ification.  He then introduces Jen-Hsun Huang, CEO and Co-Founder, Nvidia. They bring Brad back out to demo nvidia’s new graphics technology.  He does a demo by running Adobe Photoshop on a iPad Mini.  He opens a photo and starts to stretch and manipulate it all with touch on the Mini.  He shows the 3D effect in photoshop and rotating the picture and the frame rate.  (Amazing demo on a Mini.  Frame rates are really good).  He then switches to a Mac running four different desktops in receiver.  One shows graphic rendering an a CAD design of an Audi R8.  Next desktop shows a video recorded in 4k and they start to edit the video.  (Completely fluid, no lag seen at all.)  Jen talks about how Nvidia created the virtualized GPU.  A normal cpu can run 1 thread, their GPU’s can run 15,000 threads.  So they created a new GPU with vitalization hardware built in.  The last demo shows Leap Motion.  This is an add-on to a laptop or desktop that let’s you use hand gestures to control instead of keyboard and mouse.  His demo shows Google Earth and how he is controlling it with just hand gestures.  Today they announce that the nvidia Virtual GPU is now integrated into XenDesktop 7.  XenDesktop 7 comes in 4 editions: VDI Edition, Enterprise Edition, Platinum Edition and App Edition.
XenApp 6.5 Feature Pack 2
Announces the availability of Feature Pack 2.  It’s features include:
     Graphics Sharing
     Mobile SDK,
     Lync 2013 support
     Seamless local app integration
     Automated P2V by AppDNA
in June they will ship XD7 and Feature Pack 2
It does Mobile Lifecycle Management.  Worx Enroll is the self service registration of the device.  Worx Home then controls all the mobile settings and apps.  Brad comes back out to show how it works.  He shows registering a iPhone 5 and then grabs a bunch of apps from the Store inside of Worx Home.  The apps are a mix of mobile and windows apps.  He shows the support option and how their users can do an online chat that uses GoToAssist natively.  He shows the XenMobile console.  He does a selective wipe of the device, only removing the apps that the Worx Home installed (nice demo that receives loud applause.)  XenMobile comes in the MDM Edition and Enterprise Edition and App Edition.  Shipping in June.
MDX Technology
This is managing the security and control of the apps and how they interact with each other.  It includes secure app containers, micro VPN, app specific lock, wipe, conditional access policies and federated identity and SSO.  He shows Worx Mail which is a native mail app.  WorxWeb which is a secure mobile browser.  ShareFile which provides secure file sharing.  Brad comes back out to show another demo.  He shows an app that is provided by Worx Home that only has the ability to copy data to the approved applications and not everything on the device.  He shows copying text from a business app and then tries to paste the data into a personal email.  However, there is no paste option.  The idea is to prevent data from “leaking out.”
Worx App SDK
Mark announces the Worx App SDK to Worx enable any mobile app.  This is available today.  There are over 80 Worx enabled apps.  These are available in the Worx Enabled App Gallery.
Mark announces that the NetScaler SDX is now open for 3rd party services.
Mark summarizes with “The power of Any”.  Work Anywhere, Made Anywhere.  When people work better, they live better.